71
Heavy Cope
human_premium_cope,copilot_fallacy
Develops and executes marketing campaigns and strategies.
Marketing campaign creation is content generation + audience segmentation + bid management. All now largely automated. ChatGPT writes the copy; ML optimizes ad spend; segmentation is algorithmic. Your creative direction and strategy matter—but 'strategy' is increasingly just 'interpret the dashboard.' The human premium exists for brand positioning and narrative, but that's a Friday afternoon job for someone making $200k. The mid-tier marketing manager, writing briefs and reviewing third-draft creative, is 80% redundant.